You might have seen a piece we posted recently about ageism.
It aims to help senior art directors and copywriters avoid the push by planning for a second career.
Here’s the link showcasing two senior creative people, Geoff Stevenson and Mark Denton: http://whybetonto.com/your-second-career-get-cracking-on-it/
You don’t need me to tell you it’s a bumpy road for art directors and writers in their 50s.
The threat of ageism has been likened to an Arctic chill.
Given that, what’s your plan?
You can freelance, but you already knew that, so let’s move on.
The few who are chock-a-block with talent and contacts (George Tannenbaum is one – see his Ad Aged blog) can start their own company.
By answering only to yourself you’re bound to feel all your Christmases have come at once.
But then there’s also further education.
That may be more viable with business school as another option.
On offer are executive education programs that don’t require the time, commitment or the eye-wateringly high tuition costs of an MBA.
Business schools are keen for working professionals to apply and many programs are structured with customized learning paths. They can be part-time, in-person, live online and online at your pace. Please yourself.
Subject matter includes marketing, strategy, leadership, management, social enterprise and finance. And you can earn a certificate.
With that certificate in hand you can begin to lower the barriers to future employment, develop immunity to further ageism and assert your value.
We spotted on-going benefits for you, starting with marketability.
You gain skills, strengths and business cred well beyond what’s on your resume.
Cred translates as resourcefulness to employers and sets you apart.
You learn from professors who know their stuff with courses that are applicable to your professional development.
The idea is to build your knowledge so you can pivot to another industry.
You benefit with networking — other program participants are likely to come from diverse industries, roles, geographies and backgrounds.
You’re bound to find friends, allies and long-term business contacts among them.
You can also call on alumni – you’ll have commonality there, a strong starting point with MBAs who could turn out to be future employers.
One other thing.
Business schools have career centers.
So there’s every chance you’ll benefit with professional coaching and maybe even introductions to hiring managers.
Recruiters troll business school career centers to find talent – who’s to say you won’t be the next gem they turn up.
If there’s a spark of an idea here, research business schools in your area.
Have a look at several programs, speak to admissions people one-on-one, attend an on-campus event, chat to existing students, read student blogs, see if there’s a scenario that makes sense for you and your lifestyle.
At the very least this is an idea you can mull over. Hope it helps because whatever your choice, we don’t want you disappearing from view.