We spotted a solution to a problem that surprised and delighted us.
It’s in the headline above, used by a house painter.
What a strong thought.
But can we really get the job done and get rid of the effing inconvenience
in one short day?
We went on the painter’s Website to see.
There were reviews, but many were negative.
It reminded us of something Bill Bernbach said:
“A great ad campaign will make a bad product fail faster.
It will get more people to know it’s bad.”
That’s spot on in this case.
It seems there are plenty of telling Bernbach quotes online.
They could serve as a marketing and advertising course you could call Improvement in One Day.
So why not set aside one day.
Get your team together and use Bernbach’s thinking as talking points.
Read out the quotes then let the comments flow.
And with that, relevant stories about your brand and how you can improve
everything from competing in the marketplace to short termism in creative work
vs long term brand planning.
Bill Bernbach hasn’t been around for eons in advertising years but his thinking about
why we’re in business remains.
Thanks to him, in one day you could save painting yourself into a corner.
PS. To start you off, here’s a Bernbach thought that should resonate with your CFO:
“The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture
you take, you are a phony and you ought to get out of the business.”