The guns fell silent; France was free toward the end of WWII.

Paris was liberated in August 1944.

In the cellars of the world-famous champagne maker Moët & Chandon in Epernay they had a special visitor.

The Supreme Allied Commander of Forces in Europe, General Eisenhower.

The Wehrmacht didn’t loot all the stocks of champagne.

Great vintages, hidden from marauding Nazi units, remained.

So the General was asked what he wanted to drink.

‘A Coke’, was his instant reply.

There you have it.

Not just a product endorsement, but a natural preference. Believable and true.

It’s a preference that rates some of the world’s best and most expensive bubbly as a distant second to Coke.

How’s that for publicity?

It reminds us a bit of Wheat Thins, those humble little crackers.

They benefitted with an unexpected boost on The Colbert Report.

You might have seen it.

Colbert yakked on about Wheat Thins for seven minutes or so. A windfall for a product. http://bit.ly/1NFui5W

Funny stuff … droll and whacky as he crammed 17 Wheat Thins into his mouth in one go.

Try it yourself – you’re bound to get more than a few laughs.

The segment was targeted at millennials, who research says, hardly knew Wheat Thins existed.

As a product endorsement you’d have to say this stands apart.

It’s well ahead of the usual try-hard efforts that deserve an Olympic medal for feebleness.

With Colbert, Wheat Thins suddenly came into their own and became famous.

As the ad agency for Wheat Thins said, ‘the brand went from off the radar to off the shelves’.

Not surprisingly Colbert’s seven minutes of Wheat Thins antics did well on social media. Maybe you caught some of it.

Those lucky, lucky, lucky Wheat Thins brand managers.

Let’s hope they celebrated. With a glass of Moët, of course.

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