Monthly Archives: August 2019

An attention-getting headline.

Phil Gaimon, pro bike racer, but let’s start with Yul Brenner.

Know about Yul Brenner, the actor?

He died of lung cancer.

No surprise there, it was fully expected.

He was more than a pack a day smoker from when he was a kid.

Maybe from when he was 9.

The doctors told him he could count his days on one hand.

What was a surprise was a commercial he made to convince young people to quit.

It opened with Yul Brenner to camera saying, ‘If you’re seeing this I’m already dead from lung cancer’.

A voice talking to you from the grave about the dangers of smoking.

Will you find a more effective anti-smoking advertising message? Probably not.

The strength of this approach is being used again.

By Phil Gaimon, a professional bike racer.

He isn’t dead, but he could have been many times as careless drivers put him in peril while he was on his bike training.

He did a video to tell the story,

It comes with a stopper of a headline: “Please share this when I’m killed by someone driving a car.”

Have a look at the video and the story by Bob Mionske. And yeah … have a care when you see cyclists on the road.