TripAdvisor. TripAdvisor. TripAdvisor.
It wouldn’t be surprising if you logged on multiple times to arrange your travel plans.
As we all know, TripAdvisor is more than useful when it comes to reviews and Travelers’ Choice destinations.
If you’re an adult, that is.
If you’re a kid, forget it.
No kids write reviews on TravelAdvisor.
If you happen to be 12 you’re too young to register.
So while parents can look forward to reading about the thread count of sheets in a smart hotel, nobody is writing to warn kids about lumpy rollout cots.
Or those uninviting kids’ meals of warmed up chicken tenders.
Or the babysitter who is more focused on a visit by her boyfriend than her charges.
TripAdvisor won’t tell kids anything like that.
But if you were a kid you’d want to be in the know, wouldn’t you?
You’d want to know, is there’s an ice skating rink near your hotel?
How do you find the Sheep Meadow in Central Park to fly a kite?
Is there’s a doll museum nearby?
Is there a firehouse in the area that does tours for kids?
What can kids do in places like San Diego, Philadelphia or Nashville?
Until now there were no answers.
But Kidzcationz.com was invented by a 12-year-old Australian girl called Bella Tipping.
You might say it’s like TripAdvisor but with a refreshing difference.
The reviews are written by kids for kids.
They make for great reading.
Bella Tipping says adults have a better travel experience than kids because their online reviews make hotels and airlines work for continuous improvement.
So Kidzcationz is bound to prompt improvements for kids to make family vacations better.
Meanwhile, Kidzcationz is an ambitious startup.
It might make Mark Zuckerberg wonder why he wasn’t doing something equally impressive at age 12.
Kidzcationz is niche thinking to be admired, whether it’s started by a 12-year-old or a few 21-year-olds.
More to that, a CEO client of ours wants to be advised the minute Bella Tipping turns 18.
He wants her to come work for him … ahem, Mark.
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