Know about Yul Brenner, the actor?
He died of lung cancer.
No surprise there, it was fully expected.
He was more than a pack a day smoker from when he was a kid.
Maybe from when he was 9.
The doctors told him he could count his days on one hand.
What was a surprise was a commercial he made to convince young people to quit.
It opened with Yul Brenner to camera saying, ‘If you’re seeing this I’m already dead from lung cancer’.
A voice talking to you from the grave about the dangers of smoking.
Will you find a more effective anti-smoking advertising message? Probably not.
The strength of this approach is being used again.
By Phil Gaimon, a professional bike racer.
He isn’t dead, but he could have been many times as careless drivers put him in peril while he was on his bike training.
He did a video to tell the story, https://bit.ly/2Hj13aF
It comes with a stopper of a headline: “Please share this when I’m killed by someone driving a car.”
Have a look at the video and the story by Bob Mionske. And yeah … have a care when you see cyclists on the road.