Dear Sheetz Gas Stations …
You won’t see me at any other gas station but yours.
I’m not about to be tempted to wander on to anyone else’s forecourt when I’m in North Carolina.
Your free air service did it for me. It put a permanent smile on my face.
What a difference it makes, and not just for the fact there’s no cost.
It’s clear the people at Sheetz know what a pain it is try to get your tire pressures right at an ordinary gas station.
Anyone in need of more stress in their life should try to fill their tires in the allotted time.
Before you can get all four of your tire pressures right your money runs out and the air compressor stops dead.
A brilliant way to piss off a customer. You wouldn’t be off the mark to call it CRM in reverse.
You can’t use a credit card to re-activate the machine so you traipse across the forecourt into the store to get more quarters.
At times it’s a trial to get change.
Especially when you have to stand behind a family of Ohio tourists wanting directions to North Carolina’s Outer Banks.
They’re heading to Nag’s Head where the Wright Brothers first flew in 1903 and the discussion expands to the wonder of that 12-second flight that lasted 120 feet.
Alternatively, at a Sheetz Gas Station, the long-winded Orville and Wilbur thing doesn’t hold up the works.
Their machine is digital, simple, accurate, easy to use and fast.
Oh yes, and it’s free. Well, the air around us is free, why shouldn’t the stuff that inflates your tires be the same?
I’m betting focus groups of men and women 18-51, across all ethnicities with a median income of $54,650 would agree with me on that.
At Sheetz you set the machine to the desired pressure, attach the hose and as they say in Australia, ‘Robert’s Your Relative’.
Forget the old ‘Bob’s Your Uncle’ expression as it’s far too pedestrian for such a great upgrade.
No doubt the cops will be pleased with the Sheetz alternative.
A new ease, speed and accuracy should result in more drivers overcoming laziness to get their tires right.
In a world where you need something like 32-35PSI, hopefully fewer people will be hammering around with 22PSI in one front tire and 19PSI in the other.
With proper inflation you’re bound to get more predictable automotive handling and maybe fewer accidents. Especially in the wet.
Your tires will wear better, as well.
Safety, security, accuracy, ease and longer tire life … that’s what’s on offer at Sheetz. And the iced-coffee isn’t bad, either.
As you can tell, I’m over the moon with Sheetz. I’m wearing an indelible smile.
Especially since the temperature is 96 today.
Phew! a stinker of an afternoon to be correcting tire pressures while a miserly air compressor forces you to run around your car like a blue-arsed fly.
But at Sheetz, with all four tires inflated to manufacturer specifications I get back into an air-conditioned car and think about one thing.
Pull in here for air and ‘Robert’s Your Relative‘.
Share with us. How are you and your agency improving your CRM? What are you doing to build up the one thing that’s vital to marketers – repeat business. Scroll all the way down and leave your comment in the box below. Thanks, Steve Ulin