We’re all in a rush. Urgency rules.
So what can you do in say, a day?
One Day University for starters.
The name rates high with those who know it. It’s an innovative thought.
That’s not just my opinion, but the take of thousands who’ve attended.
Those people would be the first to say it’s a breakthrough.
Because it starts with something that’s long and arduous and remakes it as short and fun to do.
So you get a whole new product category with no competition.
Imagine not having competitors, life would be sweeter in the office, wouldn’t it?
One Day University comes with the tagline ‘Go back to college for just one day’, an appealing thought for its ‘time-travel’ overtones.
Parents with kids in university respond to it. Their enthusiasm runs off the charts.
Maybe because it’s a fresh way to keep up with young people and experience college with a new mindset.
It’s the joy of learning personified. No 15-page papers, no pop quizzes, just a pure feast for the brain.
It’s all about lifelong learning with famous professors on the podium. A ‘great minds’ series come to life.
You can experience it in New York, Philadelphia, Washington DC, Boston, Phoenix, Naples, Fl. and Seattle.
I’m signing up for ‘Learning from Leonardo: Thinking Creatively about Creativity’ given by a New York University professor.
That should be a day well spent in the fifteenth century.
Another thing you can do in a day is learn to play guitar.
It seems daunting, doesn’t it? Six strings, 24 frets and you’re all thumbs.
But with Bert Weedon’s book, Play in a Day, why not give it a whirl.
It turns the idea of ‘difficulty’ on its head.
The title ,‘Guitarist’, could become your claim to fame at an open mike night in your local bar.
Imagine being able to get up and play something like Stand By Me after only just a few ticks of the clock.
Weedon’s book has made musicians of more than a few people.
Those like Eric Clapton, Mike Oldfield, Paul McCartney, George Harrison, John Lennon, Pete Townshend and Sting.
This is where they all started when there was urgency to get a band together and become a rock star overnight.
What I like about One Day University and learning guitar in a day is their ‘Just Do It’ qualities.
After all, we can achieve more than we think if we can just take that first step.
To boost your abilities as a marketer overnight, there’s WikiHow.com.
Since last visiting the site I see you can quickly learn everything from How To Unspoil a Child, to How To Prevent Ebola and How To Travel Cheaply in Europe.
Professionally speaking, you might want to have a look at How To Create a Narrative.
You’ll find it can get your brain working in new, more effective ways.
We’ve all decided that storytelling is key to presenting a product or service. It a powerful driver for engagement and memorability.
So getting your narrative right can help you frame your messaging and create content to avoid ideas that are wearily familiar.
We’re talking thinking that’s deadeningly ordinary and inert.
When you brief your agency or judge their work you’ll be more effective and more aware of what will interest your target audience.
With WikiHow.com you can improve your thinking by the time you go back to work tomorrow morning.
When you think of it, that’s even faster than One Day University.
PS. Fast learning for your kids? Don’t overlook Kahn Academy. It could be the best news about algebra since the days chalk squeaked on a blackboard. khanacademy.org
Share with us. How do you keep up with technology, changes in the marketplace and the progress of your competitors? Thanks for reading. Regards, Steve Ulin