More than a few companies don’t go far enough with their marketing and advertising thinking.

They often run with half-good ideas … ideas that have just enough power to reach the mediocre level.

They let their brands down.

Of course, nobody wants that.

So why not go further with your thinking.

Why not question old certainties about your customers and marketplace to discover a fresh understanding.

Why not find new creative approaches to differentiate your brand.

Why not boost conversion rates for email campaigns and Website content with smarter, more arresting ideas.

Why not rid yourself of the drag of conformity.

Why not work closer with your ad agency to be more effective against your competition.

Of course, it takes hard work to achieve all this. It takes an unrelenting effort.

The ‘unrelenting’ thing reminds us of John Lennon.

He was unrelenting in becoming a guitarist.

As a kid he played constantly … a fact that didn’t sit so well with the auntie who raised him, Aunt Mimi.

She wanted him to do something else with his life. Her idea was that he should become something.

It’s apocryphal, we know, but his auntie was said to be like a broken record on the subject.

On and on she went about practicing guitar.

As you probably know, John Lennon was a bit of a card.

So when the Beatles became a success he had a large gold plaque made for his auntie.

In engraved, bold letters it sent Aunt Mimi’s broken record words back to her:

‘You’ll Never Get Anywhere

Playing That Guitar.’

You might want to keep that in mind next time you’re working on a project and begin to grow tired of thinking.

It can help you push on.

Because as John Lennon’s auntie came to realize, it’s worth it to keep plugging away.

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