Your Websites, emails, blogs, videos …
Are they packed with appeal and value?
Are they attracting customers from your competitors?
Are they resulting in more conversions?
Because without the kind of content that stops people, lengthens attention spans and creates the moment someone buys, your messaging is like a shirt with no buttons.
Nothing much comes together for you.
Actually Bill Bernbach said it best.
‘If your advertising goes unnoticed, everything else is academic.’
So for attention-getting content, take a lesson from an unusual messaging source.
The touchscreen monitor of a new car … the Tesla Model S Dual Motor.
The Tesla may be electric but few other cars have the knack of alleviating boredom so thoroughly.
The ‘drive selector’, alone, is the opposite of monotony.
On the touchscreen you’ll see the normal ‘drive mode’ which makes for a quick car. Fast only begins to describe an all-wheel drive experience with two motors, one over each axle.
But instead of the usual ‘sport mode’ of other marques, you can shift to ‘Insane Mode’.
That’s how Tesla brands it.
Click this link for a demo: http://bit.ly/1gXUxpR
You’ll want to note, ‘Insane Mode’ isn’t an exaggeration; Tesla isn’t riding on the street of dreams.
The Model S Dual Motor is faster than a Ferrari.
It beats many super cars in a telling way … the way Four of a Kind shades a Full House in poker.
But that’s not the whole story.
Because if you can resist wolf whistling the car for a moment, things get even faster.
Tesla is ahead of events. They’re planning to add even more oomph with a software upgrade.
It will accelerate you from ‘Insane Mode’ to what they call ‘Ludicrous Mode’.
The language here may be a bit over the top but it’s accurate.
We’re talking about the kind of speeds that might be more appropriately measured with a G-Force indicator than a speedometer.
It’s not enough to say Tesla has engineered a novel car.
They seem to have unlearned most of what everyone has said a car should be to create an electric car beyond expectation.
You get the feeling Tesla doesn’t look to anyone for how to think and proceed.
They follow their own approach to see cars as all they can be.
Even the language of the drive selector, with Inane Mode, is in line with that.
It’s messaging that intrigues first timers who slide behind the wheel.
How about your messaging, your content … is it working in the same way for your brand?
Share with us. Leave your comment below. Thanks for reading Whybetonto.com. Regards, Steve Ulin LinkedIn: http://linkd.in/1Bey3Jl